Yellowpop x The Andy Warhol Foundation Collaboration – StreetArtNews
This fall, global home decor brand, Yellowpop joins forces with The Andy Warhol Foundation on a special limited-edition collection of neon lights to celebrate one of the world’s most prolific and beloved visual artists of the 20th century, Andy Warhol (1928-1987). Inspired by the Pop art legend’s most iconic works, the collection of LED neon art designs aims to bring Warhol’s work to life through a new lens, reintroducing his art to people and highlighting his creative process.
The licensed collaboration features six of Warhol’s most celebrated artworks in LED neon form inspired by the late artist’s cutting edge yet playful approach to art. This limited-edition collection includes Flowers, Campbell’s soup can, Banana, Cow, Brillo and most notably Marilyn, inspired by Warhol’s iconic ‘Shots Sage Blue Marilyn”, which recently set a new record as the most expensive painting from the 20th century sold at an auction. Two of the Yellowpop neon designs, the Four Marilyns and the Flowers Deluxe sets will include a Yellowpop NFT, where holders can access exclusive membership perks such as a lifetime discount, early collection drops and exclusive events. Available in limited quantities of 500 per neon design and 25 per deluxe set, each individual Yellowpop neon will include a numbered official certificate of authenticity.
“Through his foundation, Andy Warhol has always been at the top of our wish list for a collaboration. With this collection and campaign, we pay homage to Warhol’s legacy as one of the greatest artists by highlighting his most iconic pieces of work in a new form”, said Jeremy Cortial, co-founder of Yellowpop.
“The foundation is delighted to work with Yellowpop to introduce a unique collection of LED neons inspired by Warhol’s timeless works of art,” said Michael Dayton Hermann of the Warhol Foundation. “Figuratively and now, quite literally, Warhol’s lasting influence continues to shine bright.”
The Yellowpop x Andy Warhol collection is available for purchase in limited quantities starting October 13 online at yellowpop.com. Customers can gain early access to the collection on October 12 by signing up on Yellowpop’s website starting from September 30.
Pricing for the Yellowpop x Andy Warhol collection ranges between $329-$2,499.
Yellowpop is a home decor brand that’s on a mission to change the way we decorate our homes. Instead of simply filling it with commodities, we want to inspire our community to think more about design and the role our products play in their lives. It’s your home. The objects inside of it should be a reflection of you. Our LED neon signs are designed to inspire boldness and bring joy. They speak to each person differently, and we love them because of the way they make us feel. At Yellowpop, our values are simple: Be bold, be bright, have fun. We believe everyone should have the chance to brighten their day with a neon sign. And we’re sharing the joy, one neon sign at a time. Together, with the global art and design community, we’re using the power of art to make the world a brighter place.
About The Andy Warhol Foundation for the Visual Arts, Inc. — As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed more than $250,000,000 in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature.
The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. For more information please visit www.warholfoundation.org.
Scroll down below for more photos of the collection.