Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry


BEIJING, Could 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Fashion 7 days, which concluded in Shenzhen, south China’sGuangdong Province on April 30, drop light-weight on how the stunning fashion field blends with fashionable aspects in clothes design and output through chopping-edge digital systems.

Photo shows the runway show of the A/W 2022 Shenzhen Fashion Week. (Shenzhen Garment Industry Association)

The vogue 7 days launched the presently fashionable concept of metaverse for the very first time and applied artificial intelligence, virtual fact technological know-how and 3D electronic modeling to create digital clothing, forming an on the internet moreover offline apparel exhibition showcase.

All through the trend 7 days, a digital working experience house, a virtual manner idol group and a electronic buying platform ended up also introduced, producing the new time clothes and virtual outfits show collectively although genuine products and digital idols interact with every single other.

Meanwhile, expert potential buyers at dwelling and abroad who viewed the present via the on-line live-streaming ended up in a position to order the goods on line immediately.

With the pattern of the digitalization, Shenzhen’s fashion field is creating towards significant-close technology, creative diversity, manufacturer internationalization and fashionable merchandise, said Pan Ming, president of Shenzhen Garment Sector Affiliation. 

It is learned that there are 4,100 large-tech enterprises settled in Shenzhen’s Nanshan District, the main location of the fashion week, empowering digitalization of the fashion field. Meanwhile, Lixiu outfits society block inside the district has attracted 600 outfits manufacturers, getting a gathering area for original vogue designers from all about the globe.

In 2021, the enterprise profits of manner business cluster in Nanshan District achieved 21.169 billion yuan, up 7.15 p.c yr on year.

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