World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Vogue Council (AFC) – the peak physique for the Australian fashion and textile business – has launched Australian Fashion Trademark.

The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ introduced at Afterpay Australian Trend Week.

Above the following 10 yrs, the field has the possible to deliver an further $10.8 billion in financial achieve, turning into a $38 billion market by 2032 and generating an more 86,000 careers.

In the limited time period, the manner and textile field has the prospective to create an added $1.3 billion, like $700 million from additional expenditure, $500 million in exports and $100 million in non-public use and authorities expenditure.

In excess of the subsequent 10 years, the business has the prospective to provide an supplemental $10.8 billion in economic get, getting a $38 billion sector by 2032 and producing an added 86,000 work opportunities. The industry is built up of 77 per cent girls, driving women’s economic safety and having the probable to produce further job pathways and doing work options.

In May possibly 2021, the AFC was awarded a federal grant to develop an Australian vogue certification trademark and campaign to push desire for Australian manufacturers locally and internationally. Instantaneously recognisable, Australian FashionTM will enable a lot more shoppers find out, discover and obtain Australian manner. The final result will generate field development, additional careers and a increased contribution to the area economic system that will future-proof the Australian style and textile market.

This entire world-initial, sector-led campaign will define Australian manner, providing its exclusive creative imagination and progressive values to the environment.