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NEW YORK, Feb. 2, 2021 /PRNewswire/ — Sesame Workshop, the nonprofit business powering Sesame Avenue, announced the marketing of Ed Wells to EVP and Head of International Media and Training. Wells is now dependable for developing and utilizing the Workshop’s lengthy-expression strategic vision for media and education in the U.S., in addition to retaining his worldwide portfolio. Reporting to CEO Steve Youngwood, Wells will leverage the legendary model to optimize audience engagement and expand the Workshop’s industrial and academic endeavors all-around the world.
Underneath Wells’s management, Sesame Workshop has broadened its global achieve by innovative new engagement alternatives and strategic partnerships throughout media distribution, place-based mostly entertainment, and official studying. He has also overseen the Workshop’s on-the-ground growth, opening and augmenting offices in Europe, Japan, China, and Latin America. As part of Sesame Workshop’s ongoing motivation to growing its manufacturer and instructional effects, Wells will oversee both of those domestic and international business in a much more holistic technique to the organization’s world-wide enlargement.
“Today’s young ones are facing disruption and uncertainty on a scale we have never seen before it is more important than at any time for us to step up and offer you families the sort of assistance that only Sesame Workshop can,” stated Youngwood. “Throughout Ed’s occupation, he has successfully and continually overseen intricate functions, managed hard troubles, and crafted strategic partnerships. I’m assured in Ed’s capability to even further our youngster-first mission, broaden our world influence, and evolve the means family members almost everywhere hook up with Sesame Workshop.”
“For 50 a long time and counting, Sesame Workshop has harnessed the ability of media to deal with the most urgent concerns faced by people close to the earth,” claimed Wells. “Today, the corporation has the power and momentum to proceed that very pleased legacy into an ever more advanced upcoming, and I’m thrilled and honored to acquire on this new function.”
Wells joined Sesame Workshop in 2017 as the Senior Vice President and Head of Worldwide Media and Education. In this potential, he expanded the organization’s brand name and business enterprise in essential marketplaces, securing and taking care of partnerships throughout core areas: purchaser goods content material creation and distribution English language discovering and formal instruction and themed leisure. He led his crew in identifying early childhood troubles in various locations, addressing them with the help of area sponsors by developing local community outreach packages showcasing Sesame Street’s characters, educational belongings, and a total-child approach to mastering.
Prior to Sesame Workshop, Wells was Executive Vice President and Head of Intercontinental for WWE, Inc., exactly where he was liable for the international strategic advancement of WWE’s brand name and firms which includes the launch of the immediate-to-buyer subscription assistance, WWE Community. He also labored across the Viacom Intercontinental Media Networks brand names in New York, Singapore, and Japan, serving as Vice President and Basic Supervisor of Nickelodeon.
Wells is actively concerned in a number of philanthropic institutions and is a former Board Member and latest Strategic Advisor of the Ali Forney Centre, an firm that supports homeless LGBTQ teens. He received his Bachelor of Arts diploma from the College of Michigan and later on gained Master of Arts degrees in Global Research from both of those American University and Ritsumeikan College.
About Sesame Workshop
Sesame Workshop is the nonprofit media and instructional group driving Sesame Road, the groundbreaking tv present that has been achieving and training small children considering that 1969. Right now, Sesame Workshop is an impressive pressure for alter, with a mission to help young ones almost everywhere improve smarter, more robust, and kinder. We’re lively in extra than 150 nations around the world, serving susceptible kids by means of a vast selection of media, official training, and philanthropically funded social effect packages, just about every grounded in rigorous study and tailor-made to the desires and cultures of the communities we serve. For more information and facts, make sure you pay a visit to sesameworkshop.org.
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Source Sesame Workshop