How To Leverage The Power of Web Design To Build Customer Trust?
73% of the total consumer population trust the information provided on official business websites rather than other sources such as Instagram, Facebook or any other social media.
Websites have become the reliant and engaging point between your customer and your brand. Therefore, designing an intelligent website is an essential aspect of the success of your brand.
If you check metrics provided by Hubspot, 80% of marketers use websites as their marketing strategy, which helps to create 62% of sales,53% of web traffic,40% of lead generation,40% of on-site engagement and contributes 32% for SEO success. Hence, businesses must use this leverage best and design a website that showcases their brand effectively, fosters trust, and ensures a robust online presence.
In this article, we shall see the benefits of web design and ways to use its power to build customer trust. Select your domain and web hosting package in such a way that they power up your online presence.
- Play with colour psychology and be consistent about it throughout your website
A person takes around 90 to form an opinion based on colours alone as it is the first thing users notice, significantly impacting their mind. Colours is a language businesses can use to communicate with their customers.
You can use colour palettes that improve conversion based on how our brain processes different colours. There are specific points that can help to choose your website colour-
- You can make use of colours that are stimulating or calming.
- There are specific colours that are gender-based; you can study your traffic and choose your colour.
- You can also use colours based on your industry.
- Understand your customer expectations.
- Stick with contrast
- Use 60-30-10 rule
- Experiment with colour choices
- Design of your website
A well-designed website helps in crafting exceptional customer experience; therefore, it is essential to design your website in such a way that it provides a solution to what they are looking for. You can do the same by focusing on the following points-
- Provide an easy-to-use menu
- Make use of appropriate content with brand voice
- Make sure you have a good loading speed and simple navigation
You can also make use of Web Design Trends 2023, available online.
- Easy Available Customer Support
Provide your customers with priority care through your website design, i.e., prioritising their requirements and providing an excellent client experience.
Ensure you also provide them with essential details regarding product pricing and corporate guidelines on your website. You can also enhance their experience by providing explainer videos and tutorials.
- Stick with transparency
Design your website to reflect transparency, i.e., make no room for questionable payment, delivery terms or fake news.
Your design component utilised throughout your website in all marketing material should reflect openness and streamlined information.
- Make use of Borrowed Trust.
Your customers won’t have a rapo with you at the very start, so you need to provide them with social evidence, case studies, and customer testimonials to establish your credibility.
So, it’s best to optimise your website layout with all the above information and establish that trust.
Conclusion
An intelligent website design is a powerful weapon that can influence customer trust.
It helps to strengthen your reputation and authority while creating a uniform brand image throughout all platforms.