Google’s Former Lead Automotive Retail Strategist Joins Foundation Direct as Senior Vice President of Performance


HERNDON, Va., April 5, 2022 /PRNewswire/ — Jessie Niespolo joins Foundation Direct as the SVP of Performance immediately after eight years as Google’s Lead Automotive Retail Strategist. She will be tasked with broadening Foundation Direct’s presently very best-in-course arsenal of Electronic Options and further differentiating the organization as the industry’s top Digital Promoting resolution.

“Jessie has a monitor report of transforming intricate worries into basic options that generate business final results for shoppers,” explained Andrew Diffenderfer, Founder of Foundation Direct. “Her perform at Google targeted on translating equally beta solutions and OEM initiatives into actionable and powerful prospects for sellers. She delivers an amazing wealth of know-how on the most current dealership most effective methods that push correct effect for big and smaller dealers.”

Throughout her tenure at Google, Jessie partnered closely with OEMs & Automobile Groups to establish and evolve Dealer Electronic Advertising Plans, led the release of Google’s Vendor Guidebook 2.5, and has represented the tech big as a keynote speaker at Business occasions and Google’s Automobile OnAir series.

“As previous Googlers, we are by no means glad with the position quo — we are often ‘launching and iterating’ — continuously seeking for strategies to enhance — or completely innovate — on the present-day design,” reported Peter Leto, CEO of Foundation Immediate. “Jessie provides unmatched experience and tenacity for performing just that and will lead our crew and shoppers into the following frontier of knowledge utilization and automation.”

Outside of her 15+ 12 months vocation in automotive marketing, Jessie has a enthusiasm for empowering women of all ages to arrive at their full possible and most lately led Google’s efforts to provide the #IamRemarkable initiative to Google’s prime customers in The Americas. Outdoors of Google, Jessie is the Co-Founder of the neighborhood Detroit 4Phrase Chapter, an corporation that supports Women of all ages in the Office. 

“I am thrilled to reunite with my former teammates at Foundation Direct,” reported Niespolo. “The capacity to work right with Dealers to apply the strategies we preached at Google was a driving variable in this selection. Additionally, I am psyched to more add to business initiatives to generate feminine illustration and growth inside the automotive vertical.”

Jessie resides north of Detroit with her partner and 5 young children (4 girls and a person boy). When Jessie is not doing work, you will come across her cheering on her children at their numerous activities or receiving shed in character throughout their Northern Michigan adventures.

Jessie is the 6th previous Googler to sign up for Foundation Direct’s Leadership Team.

About Basis Direct

Foundation Immediate was designed to give OEMs, regional associations, automotive teams, and dealerships the skill to get their ad dollars directly to Google, YouTube, Fb, and Microsoft, enabling them to devote a lot less on margin, invest additional in media, and push improved small business results.

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