Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business


Each and every yr in March, Rubicon® proudly celebrates B Corp Month along with the rest of the United States and Canada. We have held our position as a Qualified B Company for a decade which, amid other issues, demonstrates our determination to a society that benefits and values worker engagement.

In 2012, Rubicon achieved Qualified B Corp position for the initially time, and since then we have improved our assessment rating each and every calendar year, which is a testomony to the perseverance of all of our workforce, from the govt amount to our outstanding Buyer Treatment staff that performs hard to supply the best stage of provider doable.

What Does it Indicate to be a B Corp?

The B Lab World wide site states that a B Corp Certification displays that a business enterprise is meeting high expectations of verified efficiency, accountability, and transparency on numerous elements these kinds of as staff added benefits, charitable giving, and source chain techniques. Certification is centered on 3 major standards:

  • Demonstrating high social and environmental functionality by accomplishing a B Effect Evaluation rating of 80 or above
  • Building a commitment to transforming their company governance composition to be lawfully accountable to all stakeholders
  • Preserving transparency by allowing information and facts about their effectiveness to be measured towards B Lab’s requirements and produced publicly available on their B Corp profile on B Lab’s web-site

How B Corp Certification Can Boost Your Small business

As I mentioned higher than, a business will have to make improvements to on its environmental, social, and governance (ESG) procedures in order to attain B Corp status. While producing these improvements is great from a internet marketing and general public relations standpoint, the rewards do not conclude there. Bettering on these areas of a company is important to people and personnel, and elevates a company’s base line.

The greater part of customers agree that they are a lot more most likely to choose a brand name that procedures environmental and social obligation over one particular that does not, and they strategy on rising the quantity of environmentally friendly solutions they buy in the in close proximity to potential.

From an staff standpoint, organizations with strong sustainability methods detect an increase in productivity, loyalty, and over-all expertise attraction and retention. A lot of likely staff acquire this into thing to consider when hunting for positions, and in a lot of situations it can be a choosing component for accepting a posture.

Making environmentally pleasant adjustments this kind of as lowering strength consumption or content use can also preserve a enterprise money. Lowering electric power and h2o use or encouraging the use of reusable bottles, cups, and utensils in excess of single use products can make a sizeable good impression on a company’s base line.

Rubicon is happy to have been B Corp Licensed for 10 several years, and we will continue on doing work really hard to retain its certification and increase its ranking. B Corp Certification is anything all organizations should really contemplate getting, and anything workforce really should seek out in the organization for which they pick to function.

Jennifer Thompson is Vice President of Talent and Tradition at Rubicon. To stay forward of Rubicon’s announcements of new partnerships and collaborations about the environment, be guaranteed to follow us on LinkedIn, Facebook, and Twitter, or get hold of us right now.


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