Home Automotive Automotive Ventures welcomes Gordon, Lafferty & Reed to fill key roles

Automotive Ventures welcomes Gordon, Lafferty & Reed to fill key roles


In March, Automotive Ventures released an investment decision fund that focuses on driving sturdy returns for dealers who invest in early-stage dealership systems.

And Tuesday, the automotive engineering and mobility enterprise cash company additional three marketplace veterans to maintain that job as properly as the others in its portfolio.

Andrew Gordon, Adam Lafferty and Brian Reed now are all section of Automotive Ventures’ management staff, serving in a wide variety of enhancement and operational capacities.

Automotive Ventures stated as a result of a news release that these newest appointments assist the company more link buyers with emerging automotive and mobility tech firms to fund the up coming wave of transportation innovation.

Gordon has been appointed head of worth creation at Automotive Ventures.

Prior to becoming a member of Automotive Ventures, he was a 3rd era Honda seller and the previous founder and chief government officer of DealerScience, which was obtained by TrueCar.

A 25-yr automotive business veteran, Gordon operates carefully with vendor teams all over the U.S. to identify alternatives that clear up essential challenges sellers experience today, and to guide them as they invest in emerging systems that are transforming the potential of the marketplace.

Lafferty has been appointed vice president of functions at Automotive Ventures.

The business explained Lafferty as a longstanding technology functions chief and entrepreneur. Previously, Lafferty served as senior director of strategy and operations for TrueCar and was component of the Middle of Operational Excellence for Cornerstone Systems, a cloud-dependent persons advancement software program and understanding tech business.

In accordance to the information launch, Lafferty will take care of Automotive Ventures’ strategic functions to put together the organization to scale up and expand its trader and portfolio organization base.

Reed has been appointed working lover of Automotive Ventures to enable the enterprise work intently with its traders, superior determine organizations for investment decision and speed up their adoption submit-investment.

Reed is founder of Electronic Automobile Advisors, which gives automotive technological know-how consulting and intelligence providers to the industry. Previously, he was the cofounder and CEO of Intersection Technologies and F&I Express, which were being obtained by Cox Automotive.

In 2006, Reed was named J.D. Power’s Pioneer of the Online for establishing vehicle finance on the World-wide-web.​ He’s an advisor and board member for quite a few automotive technological know-how organizations.

“Automotive Ventures is fully commited to choosing the very best persons to guidance our buyers and business owners,” Automotive Ventures founder and CEO Steve Greenfield reported in the news relase. “I’ve been lucky more than enough to have labored with Andrew, Adam and Brian in the past, and I respect their management competencies, price their perception and welcome their vision and ingenuity to guidance our limited companions and aid our portfolio providers increase.

“I’m honored that they’ve decided to join the Automotive Ventures leadership crew and I appear forward to driving the enterprise ahead collectively.”

Alongside with the Automotive Ventures DealerFund, the enterprise a short while ago launched its Mobility Index, which tracks the health and fitness of publicly traded mobility organizations, weighted by their current market capitalization.

And Greenfield also was with a selection of business owners during this year’s Automobile Intel Summit, moderating a panel discussion with some of the 2022 Emerging 8 honorees. If you’re a Cherokee Media Group High quality Member, you can listen to the discussion by way of this webpage.

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