32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards


The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we produced the world wide 2022 advertising and marketing know-how landscape, immediately after taking a year off in 2021. It grew a outstanding 24% to 9,932 answers. To make it readable, we basically created it fully interactive at martechmap.com, where you can look for, filter, zoom, and extra. It is fairly wild.

But in spite of its mind-boggling scale, the martech landscape has generally been a sidebar to the genuine tale of how technology is switching marketing and advertising. The genuinely cool stuff for me is how marketers leverage these equipment with tactic, talent, and creativeness to attain exceptional outcomes for their firms and their buyers.

This is why The Stackies: Internet marketing Tech Stack Awards are my favorite group occasion in the martech field. Just about every year, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They frequently shout-out to the unique products and solutions they use. But the ideal kinds convey how they assume about their stack conceptually. How does it suit into their organizational functioning process? How does it guidance their consumer journey?

Collectively, they give us some insight into how martech is becoming utilized.

And, mainly because it is also a entertaining awards software, numerous style their stack slides with a minimal excess pizzazz. Not necessarily related to the stack’s mission, but entertaining to view.

This year, 32 firms despatched in stack illustrations. You can see all of them in the totally free State of Martech 2022 report we unveiled yesterday — The Stackies start out on webpage 31. (And if you want to perspective the types from preceding yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our custom, we donate $100 for every skilled entry to a non-revenue. In the previous, we have donated to companies that boost range and inclusion in martech. This yr, offered the awful situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.

Each and every calendar year, we also decide on five “winners” for the awards. I put winners in rates since, whilst the types we choose are wonderful examples of martech stacks that have introduced a little something especially valuable or artistic to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech local community as a whole wins from this spectacular corpus of genuine-earth stack examples.

4 Profitable Stacks from 2021, Up-to-date for 2022

My gratitude is particularly enormous for corporations who enter The Stackies many yrs in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.

Four of the five winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this yr with up to date slides, and wow, they’re significantly magnificent. They thoroughly qualify as successful entries yet again.

Even so, we preferred to unfold the adore a little bit to contributors who did not just gain very last year. So whilst we did not pick them as winners for 2022, they truly deserve to be recognized as “standing winners” from very last calendar year.

Listed here they are:

Itaú Martech Stack
Itaú, Martech Stack 2022
Juniper Networks, Martech Stack 2022
Philips Martech Stack
Philips, Martech Stack 2022
SAS, Martech Stack 2022

Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to add to The Stackies! These types of a great way to assist the broader martech group.

5 Martech Stacks from New Winners in 2022

Even now, selecting 5 winners between all the remaining terrific entries was tough. These are the types we chosen, but I strongly really encourage you to download the full established in the Point out of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to these organizations to enable them know you recognize their contributions.

Our 5 picks, in alphabetical get:

Autodesk Martech Stack
Autodesk, Martech Stack 2022
Rabobank Martech Stack
Rabobank, Martech Stack 2022
REA Group Martech Stack
REA Group, Martech Stack 2022
Sargento Martech Stack
Sargento, Martech Stack 2022
Verizon Martech Stack
Verizon, Martech Stack 2022

All over again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so lots of excellent entries from the AMA, Annum, Cvent, Electronic Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Verify them all out.

Get Our Article content Immediately in Your Inbox!

Subscribe to my newsletter to discover how to integrate far better promoting procedures in your enterprise.


Supply url