12 tips on how to your sell art online and make money


1. Focus on receiving site visitors

You want people today to pay a visit to your website to know about you, to tumble in like with your artwork, and get your artwork. Numbers issue! It’s like buying a lottery ticket. The a lot more lottery tickets you have, the more odds you gain.

How to get website traffic to your web site?

It depends on what you are great at. You can bring in people by Search engine optimisation (we wrote an in-depth report about this). You will need to generate initial, higher-quality articles that appeals to collectors. You can turn into an on the net feeling by publishing on social media. Your admirers on Instagram, Twitter, Facebook, or Youtube will visit your website by means of the back links in the description. If you are not good at copywriting or social media, you can pay for advertisements, these as research motor adverts or social media ads. Paying for ads is not as sustainable in the lengthy run, but it is successful.

or get to know 1 system

You can also use strategies to rank increased within a marketplace like Etsy, eBay, or Saatchi Artwork. Yet, each and every system has its have policies and algorithms. I would not suggest investing far too much energy in a person system. Because the know-how you acquire will not be really transferable to yet another platform.

2. Secure your material

You may perhaps say: ‘What? My site doesn’t appear fishy!’ The other day, I visited the internet site of just one of the most well-known new media art situations – ISEA International. I observed a security warning sign “this web site is not safe to check out.” Even though I knew it was an expired SSL certification, I clicked absent. No a single would possibility their cyber security for some online artwork gross sales.

There are many good reasons why your shoppers have uncertainties about your on the net retail store. Your web page:

  • doesn’t have a legitimate SSL certification,
  • the design does not feel right,
  • the copywriting seems to be odd.

You need to check equally the “tech” (e.g., SSL certificate) and the “touch” (e.g., showing a individual picture and your studio site). Leave people today with an exceptional to start with impression!

3. Engage your audience

Unlikely, a person would go to your internet site and straight away acquire an primary artwork truly worth hundreds of bucks. They would most likely get their time to follow you for a when. One particular day they’d like to acquire an artwork as Valentine’s gift. And they considered of your artwork but forgot your title or domain title. A e-newsletter would carry them back to you. Which is why you must have a way to get in touch with your possible shoppers. And a way for them to join with you.

4. Get assessments

Word of mouth is crucial even on the Internet. There are so several artists online now that it is difficult to know who to have faith in. If other collectors are delighted with their acquire, it presents you a competitive edge.

If you have a actual physical studio, ask people today in your community to give you a evaluate on Google Map. Don’t have a studio? Check with persons to amount you on Facebook or Trustpilot. Or write their reviews in an electronic mail so you can list them as recommendations. Then you can then record the opinions on your internet site.

5. Clearly show additional than one photograph

Are you only demonstrating 1 photograph of your art? It doesn’t give men and women a great strategy of how your artwork seems and feels. Most likely your artwork is not flat. You want to display not only the front but also the sides and the back. Take shots of it sitting down on a desk or hanging on a wall in the dwelling room. If you do not have a place to get photographs, you can generally produce some mockups using templates and Apps. Consider pictures of you holding your artwork. Now you have much more than 6 shots of every artwork.

6. Demonstrate the packaging

1 of the prime problems of on-line shipping and delivery would be – delivery. Will this artwork get there at my home intact? How perfectly is it secured? Display the container in which you will ship your art. May it be a wood box, bubble wraps, potent cardboard envelopes, or tubes. Acquire a photo of the packaged artwork and give your clients peace of thoughts.

7. Demonstrate the framing

If your clients are in the identical nation where by you ship your artwork, I recommend shipping it framed and ready to cling. Consider a photo of the frame, and condition the supplies and the components that arrives with it. These facts could support your buyers conserve time and issues.

If you can’t ship your art framed or use a print-on-desire support, you could point out what variety of frames are advised (shade, dimensions, content, Passepartout or with no, etc.). No a person is much better than you for supplying them that assistance as an artist.

8. Be crystal clear on the collection range

If you’re selling limited edition prints, you need to state the figures in overall and which version number (e.g., 1/10).
Some collectors desire a unique selection due to the fact it has a special indicating. You can possibly:
– List every version number as an specific merchandise.
– Give the vary of obtainable figures (e.g., 1-5 are nonetheless out there out of 10).

9. Let numerous payment units

You could possibly say: “Of course, I have a payment system in any other case, how could I provide on line?” Properly, I signify, no effortless and safe payment procedure. Pick out a payment processor that can deal with all forms of financial institution cards, credit playing cards, and on the web banks. Your consumers could possibly be residing in distinctive sections of the world, employing other currencies and payment procedures. You really do not want the payment problem to cease anybody from putting their purchase.

10. Make the shipping and delivery rapid and or affordable

Some shoppers want more rapidly delivery, and some want much less expensive shipping and delivery. I would not obtain an artwork that prices far more to ship than by itself. Everybody has different requirements and tastes. Give your shoppers two or 3 other solutions to decide on from. If you are marketing artwork prints, contemplate print-on-desire providers so that you’re shipping and delivery from the closest centre to your purchaser to lower the shipping prices.

11. Generate a clear deal

Just about every on the internet sale is a contract amongst you and your consumer. Make positive you have the settlement published for each functions to realize. When your shopper spots an order by ticking the ‘I agree’ box, the Conditions and Conditions turn into a binding contract.

Does reading T&C give you a headache? Are you not experience self-confident creating the fine prints by on your own? You can use on the web agreement generators that are out there on the internet for cost-free.

12. Make a certificate of authenticity

If you’re promoting limited edition prints or original will work of art, make sure you give authenticity certificates. It not only displays that you are skilled, but also it delivers an additional layer of assurance. You could come to be an influential artist sometime, and your qualified performs will acquire benefit.
In addition, issuing a certification will not incur any additional costs. You could even produce it on a smaller piece of paper by hand. Even if you don’t ship the is effective from your studio (e.g., working with a POD), you could nevertheless connect a electronic certification by way of email.


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