If your business has a website then it is a brainer that you need CRO in order for it to reach its full potential. If you improve CRO with good website optimization services you will see results such as converting visitors to qualified leads, increase sales, and loyal customers.
CRO has always been the key to make businesses’ websites successful and achieve high results. To move forward as a business, CRO will be the game changer in a business’s digital marketing plan.
What is Conversion Rate Optimization?
Conversion rate optimization or CRO, is the strategy companies want to see an increase in visitors in their website. They want to see visitors will do the desired actions such as donation, email sign up, form submission, purchase, or to click a button. The end goal of CRO is to increase your website sales which is what business owners want to see.
10 Ways to Improve your CRO
- Find the best language
What your visitors read and what they read play a huge part in your conversion rates. You should understand what your visitors are looking for and are constantly finding ways to communicate with them.
- Build better forms
Users love variety and so companies need to ensure that they are using different forms for their website’s content. Building better forms is a great strategy however, these forms need to be as simple as possible and clear so that it is easy to understand.
- Explore your user journey
The journey of your users is one important aspect that you need to consider in conversion because you need to constantly improve their experience. Customers who have enjoyed their experience often come back and visit online stores because they were provided with what they want and thus more conversion happens.
- Readability of your text
Conversions will be limited if the text on the website is not readable. Make sure when you do content writing on websites or blog posts that you double check to make sure they are correct and relevant to your audience.
- Add high quality visuals
Customers love seeing high quality and interesting images while browsing through a website as it helps engage their interest. High quality visuals matter as it represents the quality of your product and service and matters a lot when it comes to conversion.
- A/B Testing
If businesses want to see an increase in website traffic, A/B testing is one of the most important tools that they can use. A/B testing not only increases the traffic of visitors you get to your website, it also hugely boosts conversion rates.
- Call to actions
Call To Actions (CTA) are a part of your landing page that businesses need to give attention to. Call to actions are what influences the action the customer does after going through your website.
- Customer reviews
Putting reviews in a website is one way to gain the trust of customers and build credibility as a business. People who normally buy online will often look and read reviews for them to make their decision before purchasing.
- Chatbots and live chats to help
Customers love when their needs, concerns, queries are attended to quickly. Chatbots and live chats help assist customers 24/7 so that they give effective and personalized service.
- Provide value
Customers will always lean to a company that they know will provide them with value, no matter how big or small. Customers will be committed because of the value they receive.
Why does CRO matter?
3 Reasons Why CRO is Important
- Advertisements will get more expensive
Spending more money may not necessarily be the answer to your problems as there may be mistakes in the conversion tube that needs your further attention.
The CRO will work best if you will correctly identify and deal with any mistakes or problems first.
- Continuous improvement
Even though your website has the best design there is and you already have plenty of visitors to your site, you can always have better results if you make the conversion process easier for them to do.
- Money saver
The CRO will try to work on the visitor traffic that you already have. That is why, you should not be spending money to get more visitors, you are just improving the CRO experience for them when they arrive.
As you do so, you will notice an increase in your current investments and number of visitors. In this way, it is more cost-effective rather than spending money to attract new visitors.